Game Art & Design II
Modules
Unit Two

Unit Two

Team Pitch & Pre-Production

This unit is about selling your idea and planning as a team. Students will pitch their game concepts from Unit 1, then form teams to merge ideas or choose one concept to pursue. Once groups are formed, teams will draft production documents, assign roles, and establish schedules for their vertical slice project.

ℹ️
Think of this unit as your studio formation phase. You will not only pitch a creative idea but also prove that your team can organize, plan, and manage the work needed to build it.

Topics Covered

  • Pitching fundamentals: clarity, persuasion, and scope
  • Peer evaluation and feedback on pitches
  • Team formation and role assignment (art, design, programming, production)
  • Refining the Game Design Document into a team GDD
  • Pre-production workflows: schedules, milestones, and asset lists
  • Risk assessment and scope management for student projects

Assignments

(A2.1) Pitch Deck Creation (A2.2) In-Class Pitch Presentation (A2.3) Team Formation & Roles (A2.4) Pre-Production Plan & Asset List (A2.5) Portfolio Upload — Team GDD & Pitch Deck

Learning Report

Objectives

  • Create and deliver a compelling pitch deck
  • Form a team and assign clear roles and responsibilities
  • Refine an individual GDD into a team production document
  • Plan asset creation, milestones, and workflow schedules
  • Practice collaborative communication and decision-making

Materials

  • Drafted GDD from Unit 1
  • Presentation software (Google Slides, Canva, PowerPoint)
  • Project management tools (Trello, Notion, or classroom template)

Assessment
Students are evaluated on the quality and clarity of their pitch, their ability to form and collaborate in teams, and the completeness of their pre-production plan. Team GDDs must reflect clear scope, assigned roles, and documented milestones.

Activities
Students create pitch decks and present them in class. Teams vote or merge ideas to select final projects. Each team then outlines production tasks, asset lists, and schedules. Deliverables are packaged into a Team GDD and Pitch Deck and uploaded to portfolios.

Education Standards

The following standards are drawn from the 2024 AME Industry Skills Framework:

  • 2.1 — Communicate effectively in professional presentations
  • 13.2 — Effectively pitch an original concept with visuals and narrative
  • 16.4 — Develop and analyze creative briefs and design documents
  • 18.6 — Collaborate with a production team on planning and workflow
  • 19.2 — Explore roles in production coordination and management
Unit OneAssignment 2.1