Interdisciplinary Standards (13.0 - 16.0)

The Interdisciplinary Standards (13.0–16.0) outline business, legal responsibility, media creation, and project management skills relevant to all AME Pathways.

Cross-Curricular Integration: Interdisciplinary standards build upon the Anchor Standards and should be integrated across all pathway instruction and student portfolio deliverables.

13.0 Business and Marketing

Understand and employ effective business and marketing strategies.

13.1 — Develop and present stories that demonstrate the value of a product, service, or experience.
13.2 — Pitch an original concept with a visual presentation and engaging narrative.
13.3 — Develop and/or maintain a visually compelling set of branded elements for a product, service, or experience.
13.4 — Explore content monetization using social media, distribution, and streaming platforms.
13.5 — Create and/or adhere to a project and/or production budget.
13.6 — Interact professionally with clients and help define clear and actionable objectives that satisfy their goals.
13.7 — Develop and apply business acumen skills to advance creative and entrepreneurial ideas.

14.0 Legal Responsibility

Understand contracts, laws, regulations, and organizational norms.

14.1 — Examine how copyright laws impact content creation, derivative works, performance, and publishing.
14.2 — Adhere to terms of use, including copyright laws and regulations.
14.3 — Appropriately cite proprietary information.
14.4 — Use correct terminology as it applies to contracts and legal documents.
14.5 — Read and interpret a contract and legal document.
14.6 — Apply rules regarding sharing of confidential information as determined by Non-Disclosure Agreements (NDA).
14.7 — Examine the process for registering original creative works to protect intellectual property (IP).
14.8 — Understand steps and documents required to start a non-profit or for-profit company.

15.0 Media Content Creation

Develop and create original content.

15.1 — Tell engaging and compelling stories using a variety of artistic mediums and media formats.
15.2 — Develop original content for a specific media platform based on format, length, and audience.
15.3 — Clearly communicate a story using outlines, scripts, rundowns, treatments, and synopses.
15.4 — Use storyboarding and shot lists to plan an engaging and clear scene or sequence.
15.5 — Use camera angles, composition, framing, shots, and editing to enhance visual storytelling.
15.6 — Use music and audio to enhance storytelling.
15.7 — Generate and integrate audio elements (sound effects, dialog, music) into seamless sequences.
15.8 — Review content to identify and resolve problems, ensure seamless transitions, and maximize audience experience.

16.0 Production and Project Management

Understand production pipeline and project workflow.

16.1 — Identify and differentiate tools and equipment for safe and proper operation.
16.2 — Understand roles and responsibilities for each member of a production team.
16.3 — Properly handle, operate, maintain, document, and store supplies and equipment.
16.4 — Analyze and breakdown creative plans to identify specific production needs and logistics.
16.5 — Attend production/project meetings to discuss creative plans, timelines, and division of duties.
16.6 — Interact professionally with technical crew, talent, developers, and staff to execute project needs.
16.7 — Track tasks and deliverables using industry-standard project management strategies and tools.