Design, Visual & Graphic Arts

Design, Visual, and Graphic Arts Pathway

Pathway Description:
Students will prepare for careers in art and design industries. Students will apply principles of design and composition to visual storytelling, create and exhibit original works, install public art exhibitions, design environments, products, and services to meet client expectations, engage in iterative processes, and work collaboratively to manage projects.

Focus Areas:
Design
Studio Arts

Guidance:
It is highly recommended that students entering AME Design, Visual, and Graphic Arts Pathway Focus Areas complete an introductory arts or AME course as a prerequisite. Media Arts and Visual Arts foundations are essential to all Design, Visual, and Graphic Arts Pathway Focus Areas. Refer to the Accomplished and Advanced California Arts Standards for Visual Arts and Media Arts for academic alignment in CTE.

Standards Alignment:
All Introductory and Concentrator courses in Design, Visual, and Graphic Arts Pathways should prioritize Anchor Standards and Interdisciplinary Standards to establish a foundation for AME students. Each Focus Area has a unique set of Pathway Standards that build from the Anchor Standards and Interdisciplinary Standards and prepare students with occupation-specific skills and competencies. Pathway Standards are unique to each Focus Area. Refer to the Guidance for High Quality Pathway Sequencing Tables for recommended standards alignment.

Design, Visual and Graphic Arts Pathway

Design

Focus Area Description:
Students will prepare for careers in design industries. They will develop skills in design processes, user experience and interface design, graphic design, and visual storytelling. Students will engage in iterative processes, and work collaboratively design campaigns, products, services, artwork, environments, and experiences for a variety of audiences and clients.

Recommended Prerequisites:
Level 1–2 Media Arts Course(s)
Level 1–2 Visual Arts Course(s)
Introductory Arts, Media, and Entertainment Course

Occupational Alignment: O-Net-SOC Codes
11-2011.00 Advertising and Promotions Managers
11-9151.00 Social/Community Service Managers
15-1255.00 Web and Digital Interface Designers
15-1255.01 Video Game Designers
27-1011.00 Art Directors
27-1013.00 Fine Artists, Including Painters, Sculptors, and Illustrators
27-1014.00 Special Effects Artists and Animators
27-1021.00 Commercial and Industrial Designers
27-1022.00 Fashion Designers
27-1024.00 Graphic Designers
27-1025.00 Interior Designers
27-1027.00 Set and Exhibit Designers
27-2012.00 Producers and Directors
27-2012.03 Media Programming Directors
27-2012.05 Media Technical Directors/Managers
27-4021.00 Photographers

Aligned Course Titles:
Design
Media Arts
Design Strategy
Graphic Design
Motion Graphics
Publication Design
User Experience and User Interface Design
Visual and Commercial Art

17.0 Design: Skill Building

• D.17.1 — Apply principles of composition to original work, including scale, visual hierarchy, balance, and negative space.

• D.17.2 — Incorporate color theory, color modes, contrast, opacity, transparency, shading, and layering to create depth and movement within designs.

• D.17.3 — Use narrative, decorative, informative and/or conceptual illustrations to articulate a creative idea or vision.

• D.17.4 — Apply knowledge of typography and letterforms to set visual tone, deliver clear messages and organize information.

• D.17.5 — Use layout and vector-based software to create print applications like logos, posters, packaging, brochures, or signs.

• D.17.6 — Use User Experience (UX) and User Interface (UI) principles to design experiences for websites, applications, social networks, and digital services.

• D.17.7 — Apply principles of interaction design, to prioritize UX and UI in digital products and services.

• D.17.8 — Use accessible design practices, considering the needs of people with different abilities.

• D.17.9 — Create and integrate images, effects, motion graphics, and/or animation into final content.

18.0 Design: Process and Practice

• D.18.1 — Explore different approaches to solving design problems and evaluate what makes each approach effective.

• D.18.2 — Read and interpret a project brief and generate multiple relevant concepts.

• D.18.3 — Tell a compelling story through design elements.

• D.18.4 — Help clients define clear and actionable design objectives that satisfy their goals and allow creative exploration.

• D.18.5 — Write an effective proposal for a client, including pricing, relevant case studies and work samples.

• D.18.6 — Contribute to a comprehensive design project in a professional environment.

• D.18.7 — Track tasks and deliverables using project management software.

• D.18.8 — Monitor project milestones and deliverables and create project status presentations.

• D.18.9 — Collaborate with a cross-functional design team to finalize a project.

19.0 Design: Career Exploration

• D.19.1 — Explore the range of design careers across sectors.

• D.19.2 — Explore career pathways in packaging, publication, and graphic design.

• D.19.3 — Explore career pathways in interactive design including UX and UI, web design, product design, system, and information design.

• D.19.4 — Explore career pathways in branding design, advertising, and digital marketing.

20.0 Design: Impact

• D.20.1 — Understand the environmental impact of design and how to create with sustainability in mind.

• D.20.2 — Employ inclusive, equitable and accessible design practices.

• D.20.3 — Use design and creative problem solving for the greater good, while resolving or communicating issues within local communities.

• D.20.4 — Design a solution for a community need or problem.

Guidance for High Quality Pathway Sequencing Table

Design, Visual and Graphic Arts Pathways

Design Focus Areas Concentrator Course(s)

Guidance for High Quality Pathway Sequencing Table

Design, Visual and Graphic Arts Pathway

Design Focus Areas Advanced and Capstone Course(s)

Design, Visual and Graphic Arts Pathway

Studio Arts

Focus Area Description:
Students will prepare for careers in the arts and culture sectors. Students will explore careers in fine art, public art, sculpture, illustration, and/or photography, including gallery operations, curation, museum administration, and arts education. Students will explore various digital and physical mediums, create, and exhibit original works, curate, and install public art exhibitions, price and market original work, and create artwork for different audiences and purposes.

Recommended Prerequisites:
Level 1–2 Visual Arts Course(s)
Level 1–2 Media Arts Course(s)
Introductory Arts, Media, and Entertainment Course

Occupational Alignment: O-Net-SOC Codes
11-2011.00 Advertising and Promotions Managers
11-9151.00 Social/Community Service Managers
27-1011.00 Art Directors
27-1013.00 Fine Artists, Including Painters, Sculptors, and Illustrators
27-1014.00 Special Effects Artists and Animators
27-1022.00 Fashion Designers
27-1027.00 Set and Exhibit Designers
25-1121.00 Art, Drama, and Music Teachers
27-2012.03 Media Programming Directors
25-4011.00 Archivists
25-4012.00 Curators
25-4013.00 Museum Technicians and Conservators
27-4021.00 Photographers
51-9195.05 Potters, Manufacturing

Aligned Course Titles
Ceramics
Illustration
Painting
Professional Photography
Studio Art and Curation
Sculpture
Visual and Commercial Art

17.0 Studio Arts: Skill Building

• SA.17.1 — Apply principles of composition to original work, including scale, form, visual hierarchy, balance, and negative space.

• SA.17.2 — Incorporate color theory, shading, line, and contrast to create depth and movement within images.

• SA.17.3 — Use narrative, decorative, informative and/or conceptual illustrations to articulate a creative idea or vision.

• SA.17.4 — Apply a knowledge of anatomy, body mechanics, and facial expressions, to images of human, animal, and fictional characters.

• SA.17.5 — Use different techniques, materials, textures, and artistic mediums to produce desired effects in original work.

• SA.17.6 — Apply a knowledge of perspective and dimension to environments, scenic design, photography, and other artistic products.

• SA.17.7 — Combine and/or manipulate a range of physical, digital, and virtual mediums (i.e., painting, color, opacity, transparency, and layering).

• SA.17.8 — Operate camera equipment effectively, capture various types of images, and transfer, render, and optimize images using industry-standard editing software.

• SA.17.9 — Apply appropriate techniques in handling tools and materials used to design, plan, create and install 2D or 3D artwork.

18.0 Studio Arts: Process and Practice (exhibition)

• SA.18.1 — Identify appropriate specific exhibition needs, including venue type, permits, scheduling, budgeting, and staffing.

• SA.18.2 — Determine the value of artwork and price appropriately for commercial purposes, display, and sale.

• SA.18.3 — Design and execute a digital marketing campaign for a product, service, public event, or gallery opening.

• SA.18.4 — Work with artists, artistic directors, curators, and technical staff to realize an artistic vision in a gallery, event, or public space.

• SA.18.5 — Create, arrange, caption, label, and install artistic work for a client or public audience.

• SA.18.6 — Create artwork aligned to client specifications, commercial purposes, and specific project guidelines.

• SA.18.7 — Coordinate the strike of an installation and properly disassemble, store and document artistic works.

• SA.18.8 — Create and submit artwork to public shows or galleries according to a specific theme, topic, style, and/or medium.

• SA.18.9 — Create, refine, showcase, and value an original collection of artworks, demonstrating technical skill in a specific medium and style.

19.0 Studio Arts: Career Exploration

• SA.19.1 — Explore the range of careers for visual artists and photographers across industries.

• SA.19.2 — Explore career pathways arts educators.

• SA.19.3 — Explore career pathways for museum and gallery professionals including curators, archivists, collections management and restoration professionals, and museum educators.

• SA.19.4 — Explore career pathways for photographers and visual artists in commercial settings and marketing.

20.0 Studio Arts: Impact

• SA.20.1 — Explore advanced technology (i.e., coding, computation, and data) as an artistic medium for art production, augmentation, and exhibition.

• SA.20.2 — Use creative problem solving for the greater good, while resolving and/or communicating issues within local communities through artistic works.

Guidance for High Quality Pathway Sequencing Table

Design, Visual and Graphic Arts Pathways

Studio Arts Focus Areas Concentrator Course(s)

Guidance for High Quality Pathway Sequencing Table

Design, Visual and Graphic Arts Pathway

Studio Arts Focus Areas Advanced and Capstone Course(s)